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Dangote wins ‘Most Valuable Brand’ award

Dangote Group says it has emerged as Nigeria’s Most Valuable Brand by securing an aggregate score of 86.2 per cent on the brand strength measurement index conducted by Top 50 Brands Nigeria as part of its comprehensive 2023 top brand perception assessment.

At a media briefing to announce the 2023 TOP 50 BRANDS NIGERIA in Lagos on Wednesday, the organisation stated that Dangote’s consistent excellence had reinforced its position as a leading brand in the country.

According to a statement by the conglomerate, MTN was a strong contender, securing a close second place with an 85 BSM index score.

It said this year’s third and fourth positions were secured by Airtel Nigeria and Globacom, both with BSM index scores of 77.9 and 77, respectively.

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The Association of Master Bakers and Caterers of Nigeria is appealing to the Federal Government to resolve the growing issues triggered by the excessive burden of paying 15 different taxes imposed on bakers.

The bakers noted that this was stifling the growth of the baking industry in the country.

In an exclusive interview with The PUNCH, the Public Relations Officer of the Abuja Chapter of the Association, Nura Musa, expressed the need for the Federal Government’s intervention in light of the industry’s struggles.

He pointed out that many countries provide subsidies to support critical sectors, drawing a parallel between the bakery industry in Nigeria and those overseas.

Musa highlighted the heavy reliance on imported raw materials, such as wheat, sugar, and packaging supplies, and asserted that the industry needed corresponding backing to ensure sustainable bread production in the country.

“With a bakery having to bear the weight of up to 15 different taxes, including those levied by federal, state, and other local authorities, the need for government assistance becomes evident.

“The bakery sector plays a pivotal role in employment, ranking second only to the Federal Government in terms of providing jobs. Yet, this vital industry is burdened by a multitude of taxes, stifling its growth potential,” argued Musa.

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